Year: 2026
A water brand built on trust, not waterfalls.
About the Client
Vidrovanska Water is a new bottled water brand emerging from Montenegro, entering a saturated regional market full of mountains, “untouched nature,” and the same recycled nature-first messaging. But this brand didn’t come to compete on scenery. It came to own something no one else was talking about: control, hygiene, and trust. Not where the water comes from, but how it’s treated, protected, and delivered.
What We Do
Vidrovanska came to us with a mission: build a new bottled water brand from the ground up – name to packaging, strategy to storytelling. We said yes, rolled up our sleeves, and got to work.
Our full scope of work included:
Brand Positioning & Strategy
We developed a complete market positioning strategy focused on one core truth: safety and controlled purity. In a market obsessed with “natural,” we created a brand that leads with precision.
Creative Direction & Messaging
Tone of voice, messaging pillars, storytelling frameworks, tailored to two distinct product lines (PET and HoReCa) with a single master narrative:
Vidrovanska – Water under control.
Logo & Visual Identity
We created a clean, institutional wordmark paired with a subtle, systematic symbol-built to signal trust, not trends. The logo system was designed to adapt seamlessly across both product lines (CORE and SELECT), from mass retail to fine dining .
Brand Book
A full brand book covering logo use, typography, color systems, tone, visual rules, and narrative logic, built for long-term brand consistency and team alignment.
Brand Portfolio Booklet
A presentation booklet crafted as a brand showcase tool, used to pitch, present, and build partnerships with distributors and institutions. Not a guide, but a visual statement of brand clarity.
Packaging Design
Two distinct packaging lines were created:
Vidrovanska CORE (PET) – clean, readable, calming. Focused on everyday trust.
Vidrovanska SELECT (HoReCa) – minimal, quietly premium. Built for high-end environments.
Each with its own emotional tone, color system, and design rhythm, but part of the same ecosystem.
Business Cards
Designed to match the brand’s identity: clean, confident, understated.
Landing Page Design
A one-page website design structured to introduce the brand clearly and elegantly, mirroring the calm precision of the visual system.
How we work
One Brand, Two Voices
We developed a single brand system that speaks to two different audiences – mass market and premium, without losing integrity. Different moods, same message.
Clarity Over Cliché
No waterfalls. No misty mountain stock photos. Just a calm, controlled, and confident design system that stands out because it doesn’t try too hard.
In-House, End-to-End
From strategy to visuals, packaging to presentation decks, every single part of this project was built in-house by our team. No outsourcing. Just smart work, well-executed.
What Makes This Partnership Work
We Took Ownership:
This wasn’t branding by committee. We were trusted to lead and we did.
Clear Strategy, Clean Execution:
No contradictions, no fragmentation. Every element serves the same core idea.
Sharp Thinking, Real Differentiation
While others zigged with “natural,” we zagged with controlled quality and trust.
Vidrovdanska
SELECT
Control. Order. Sophistication.
A minimalist glass bottle designed for premium HoReCa environments. Restrained typography, subtle detailing, and a unified 0.75L and 0.25L system create a consistent table signature built on trust and discretion.
Vidrovdanska
CORE
Transparent. Confident. Instantly Recognizable.
Retail PET packaging designed to stand out on shelf while preserving Vidrovanska’s core promise of hygiene, control, and quality. A scalable system across 1.5L, 0.5L, and 0.33L formats.
